Berry Superfos has helped change the format for family-size packs of ice cream wafers from standard printed carton boxes to plastic buckets for Romanian ice cream manufacturer Topgel.

Topgel said benefits include better shelf stand-out, enhanced logistics, and the opportunity for consumers to repurpose the packs.

The SuperCube incorporates tamper evidence and an easy to open peel-off lid while, and a grid at the rim which, during transportation of full pails, ensures extra stability as it allows for increased friction between the pails.

Both packs are decorated with In-Mould Labelling and come with comfortable plastic handles.

Beno Šilec of Berry Superfos, sales director Balkans & key account Middle East at Berry Superfos, said: “The adoption of the SuperCube and SuperHelio pails shows how our packs can deliver vital brand promotion and product protection benefits, while helping companies to meet their sustainability objectives, which today is an essential element of any packaging solution. This is fundamental to our Impact 2025 sustainability strategy.”

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